WHEN? WHERE? WHAT? Test and Learn ● Conducting A/B tests or split tests will greatly improve your engagement rates, as you’ll start to see what your audience actually responds to. From slight copy tweaks to images vs graphics. Testing is a key way to refine your content POA. Find out how to set up here. Timing is everything ● Pre pandemic the ‘sweet spot’ for posting tended to be the morning commute h/e with little distinction between work and home we need to place even more attention to timing to ensure optimisation ● Tools such as Lategram are great means to analyse performance of content and pre schedule to peak times Forget the traditional editorial / content calendar and be innovative ● Content calendars need to go beyond the traditional days and/or trade events in our calendars. Think outside of the box and look at ways you can highjack non traditional ‘key moments in time’