FORECAST: TOP UPCOMING CONTENT TRENDS OUR FORECAST FOR THE FUTURE STATE OF INVESTMENT MARKETING CONTENT IN 2021 AND BEYOND 1 2 3 Content overload – A Shelf life for mileage Data will deepen – shift away from light- – ROI now more Better use of data weight/reactive important than ever will breed better content Focus on evergreen, 3-6 content Move towards quality, months+, thematic, pillar Use it to inform your depth, and problem content and series strategy and streamline solving