KEY TAKEAWAYS IF YOU REMEMBER NOTHING –REMEMBER THIS: Change has Differentiate Hot topics Quality Get data-driven come yourself & shelf-life But is it here to stay? Don’t ask: ‘what The best sort of Focus on in-depth, Data allows you to Consider how should we do?’ content helps clients high quality content be dynamic. Feed coronavirus changed Do ask: ‘what aren’t to form their own that adds value over your strategy and your content our peers views on important the medium term – streamline where landscape, and doing/saying?’ or topics. Identify these and let it do the possible to prove which of these shifts ‘Why are we topics, and consider heavy lifting! ROI need to be different?’ how your insight will permanent help theirs
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