STEP ASIDE LinkedIN... Clubhouse ● Clubhouse is an audio-only social media app launched in April 2020 ● Conversation is central to Clubhouse and they happen in two ways. Firstly, there are rooms. This is where groups of people meet and every room will have at least one person on the stage as a speaker and then others as listeners. ● ‘This app offers what every B2B marketer wants: a highly engaged audience who are interested in what you are talking about. Not only are Clubhouse users engaged on the topic, the average user is spending between 11 and 20 hours a week on the app’ - The drum, 03/21
Content Marketing Trends 2021 Page 26 Page 28